Many companies developing and producing mechanical products face severe challenges in maintaining and improving their competitiveness. Their challenges are often mentioned as:

  • Need to reduce time-to-market
  • Offer product customization and variety
  • Achieve attractive cost levels
  • Control product complexity

Meeting these challenges can be crucial in order to be competitive, enabling companies to:

  • Introduce new solutions to the market, faster
  • Achieve the benefits from economies of scale
  • Deliver the performance necessary to compete
  • Reduce costs of complexity and improve agility

However, companies struggling with limited re-use between products, and increasing non-value adding variance in the product program, find it very difficult to meet the challenges mentioned above. This causes difficulties in completing new development projects on time often resulting in new products that are not prepared for future launches and updates.


The CPC approach to profitable design of platforms and architecture provides companies with a set of tools and methods to overcome the challenges mentioned above and reap the benefits of architecture thinking.

CPC understands that successful development of product programs is challenging and requires a cross-disciplinary approach to balance market requirements with engineering opportunities and production constraints.

CPC tools constitute the state-of-the-art within the area and include:

  • Product Family Master Plan (PFMP) – Schematic overview of a product family, creating the link between market needs and product realization
  • Market architecture – Mapping of market fit and commercial layout
  • Product architecture – Mapping of modules, system, interfaces and building principles
  • Production / supply chain architecture – Mapping of production flow and supply chain end-to-end
  • Cost/performance analysis – Mapping of key cost/performance relations
  • Roadmap – Product and module roadmap for commercial launches including the execution of the product strategy
  • Complexity cost analysis – Analysis of product profitability as input for product portfolio optimization

In addition to this, the CPC tools bridge the barriers between departments and competences enabling cross-functional alignment to support operational decision making from day one.


CPC has a broad experience in supporting the development of product programs based on architectures. The CPC approach has been employed successfully in more than 190 projects across several industries proving the effectiveness of the CPC tools.

Typical effects from platform and architecture projects:

  • Reduction of time-to-market – Preparation for future product launches
  • Isolation of impact from product variance – By well-defined interfaces and modules
  • True modularization – Product variance realized by exchanging modules
  • Increased competitiveness and on-time delivery
  • Reduced complexity

Contact CPC to learn how developing product families based on architectures can reduce your time-to-market and help regain competitiveness.

CPC Case - Product architectures based on technologies

Case study

Product architectures based on technologies.
CPC Case - Business case for product platform scenarios

Case study

Business case for product platform scenarios.
CPC Case - Creating a modular product architecture

Case study

Creating a modular product architecture.
CPC Case - Quantifying the benefits of a generic product architecture

Case study

Quantifying the benefits of a generic product architecture.
CPC Case - Using modularization to improve on-time delivery and quality

Case study

Using modularization to improve on-time delivery and quality.
Contact CPC

Contact CPC

Contact CPC to learn more.